Toyota Prius C concept and Toyota Prius V concept has been unveiled by Toyota at Detroit Auto Show this year. Toyota Prius C concept continues the hybrid vehicle tradition of the model, and aims the active families, compact shoppers segments of the market.

Toyota Prius C concept is dedicated for young singles and couples who are in the market for an eco-sensitive, high-mileage, fun-to-drive car. While for its meaning, C coming from City on the Toyota Prius C concept name.

The production version of the Toyota Prius C concept will hit the showroom floor in the first half of 2012 as the most value-oriented hybrid in the USA as have been announced by Toyota.

Toyota Prius V concept is the 2nd unveiled model which means Versatility on its V name. Powered by a 1.8-liter four-cylinder engine with VVT-i engine, Toyota Prius V concept may outputs 98 hp at 5,200 rpm and 105 lb-ft of torque at 4,000 rpm. With the permanent magnet synchronous motor, Toyota Prius V concept may develops an additional 80 hp and 153 lb-ft torque.

Toyota Prius V concept offering around 50% more interior space than the regular Prius and tries to catch the “growing families with active lifestyles” market segment.