Kia SOUL Concepts

Kia unveiled three Soul concept cars at the Geneva motor Show. They are: Kia SOUL Diva, Kia SOUL Burner and Kia SOUL Searcher.

The Kia SOUL Diva targets a style-conscious young-at-heart woman and comes in a combination of black, white and gold.

The Kia SOUL Burner is the bad boy between the three concepts and comes with dragon tattoos over a black satin paintwork. The front bumper of Kia SOUL Burner features L-shaped day-light LED driving lamps and at the rear it has two vertical exhaust pipes.

The Kia SOUL Searcher offering a place of tranquility within the urban jungle. Kia SOUL Searcher features a leather finish on the bonnet, the tailgate panel, the folding roof, the dashboard,
door panels, and steering wheel rim.

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Ferrari 612 Scaglietti One to One

The new Ferrari 612 Scaglietti One-to-One Personalization Program has been announced by Ferrari in Geneva. The new Ferrari 612 Scaglietti will give the posibility to all clients to personalize this flagship model.

The unit that displayed at the Geneva Motor Show illustrates the Ferrari 612 Scaglietti One-to-One Program is inspired by the classic 365 GTB4. The Ferrari 612 Scaglietti One-to-One Program also includes an electrochromic panoramic roof and a SuperFast gearbox.

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Land Rover G4 Challenge

Land Rover G4 Challenge organizers have announced the start of the recruitment process for the new event. The competitors can sign-up for the 2008/2009 Land Rover G4 Challenge at www.landroverG4Challenge.com. The Land Rover G4 Challenge was inaugurated in 2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in the Moab desert, USA. The next Challenge, in 2006, went deep into rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an end at an altitude of over 4000m with South African Martin Dreyer emerging victorious.

Press Release
Recruitment kicks off for new Land Rover G4 Challenge

Organizers of the 2008/09 Land Rover G4 Challenge have opened recruitment for competitors to sign up for one of the most exciting 4×4 driving and adventure events in the world – with the aim of generating money for the International Federation of Red Cross and Red Crescent Societies.

Driving skill will be high on the agenda in the nation-versus-nation event and competitors can now sign up at www.landroverG4Challenge.com for the chance to battle through 4×4 and adventure sport activities for a place in one of the 18 mixed-gender two-person teams at the Challenge Finals in Asia in 2009.

Land Rover G4 Challenge Manager Ed Tilston said: “This new Challenge will put a priority on driving talent while retaining an exciting mix of adventure sports and strategic thinking. The new national team format will also allow twice the number of spaces for competitors – with one man and one woman from each nation in the Finals every place will be hard-fought.

“The Challenge takes competitors to remote places to take part in wild adventures on terrain that test both body and mind while pushing our Land Rover vehicles to the extremes. The Challenge, as always, will be environmentally considerate and this time it will be raising money for a very worthy cause, so we will really be giving something back.”

The 2008/09 Challenge will mix 4×4 off-road driving with adventure sports like kayaking, mountain biking and climbing. National Selections in 2008 and International Selections in early 2009 will filter thousands of competitors down to just two per country for the Challenge Finals, which will take place in a variety of environments.

The two previous Challenge Finals were won by Belgian Fighter pilot Rudi Thoelens, in 2003, and South African sportsman Martin Dreyer, in 2006. This time teams from the United States, Canada and China will be three new major nations joining an international field to battle for victory in a gruelling three-week event.

Last time’s winner Dreyer said: “I can’t imagine anything else ever comparing with the Challenge. The vast spaces, the camaraderie, the competition, the focus, it really is life-changing. The last Challenge was an amazing experience and I am sure the new format will make the next one even more exciting.”

The Challenge will be environmentally sensitive and fully carbon offset through Climate Care and the winning team will be given a Land Rover vehicle to donate to their country’s National Red Cross or Red Crescent Society.