Lancia Ypsilon VERSUS

Lancia Ypsilon VERSUS has been announced by the Italian group and will be premiered at Paris Auto Show this year.

Lancia Ypsilon VERSUS features a bronze chrome finished grille, handles, molding on the doors and rear bumpers and tailgate handle. Lancia Ypsilon VERSUS’s interior featuring a special upholstery and brown leather.

Lancia Ypsilon VERSUS comes with special Bronzino Bronze body color, a screen-printed ‘Versus’ logo on the roof and bronze 16″ alloy rims.

Lancia Ypsilon VERSUS has been developed in collaboration with the Versace Group brand and will be limited to 500 units with the sale in March 2009. However, there are no announcement yet about the Lancia Ypsilon VERSUS’s price.

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Mercedes and Fashion Events

Mercedes has been involved with various fashion events for over a decade now. The Stuttgart-based car manufacturer currently become the main sponsor of the Mercedes Fashion Weeks in Berlin, Los Angeles, New York, Miami, and Mexico City. They also supports numerous fashion events in Amsterdam, Milan, and Stockholm.

Mercedes has cooperated with the most important names in the fashion industry over the years such as Armani, Chanel, Dior, IWC, and Tiffany.

Mercedes understood that cars may express one’s particular lifestyle and the fact that people expect the same thing from their vehicles as they do from their fashion.

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