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Mazda Biante 20S and Mazda Biante 20CS Limited Edition



Mazda has launched two limited edition models in Japan - Mazda Biante 20S Limited and Mazda Biante 20CS Limited.

Mazda Biante 20S Limited is based on the 20S and features a leather steering wheel, dual power sliding doors, keyless entry and start system.

Mazda Biante 20CS Limited, according to its name is based on the 20CS grade and comes with HID headlights and cleanable seats upholstered with easy-wipe fabric.

Mazda Biante 20S Limited
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Mazda Biante Mini Van in Japan



Mazda has launched their latest minivan in Japan - the Mazda Biante. The new Mazda Biante offers a choice between front-wheel-drive and four-wheel-drive, also a choice between two DOHC engines - a 2.0 liter and a 2.3 liter.

Mazda Biante comes with a nanoe ion generator that neutralizes bacteria, odors and allergens such as pollen and anti-bacterial deodorizing seat covers.

Mazda Biante also equipped with dual power sliding doors, a third row seat with a bench-type design, back baskets, and floor mats.

Mazda Biante price will be start at 2,199,000 YEN, while target for a sale volume for Mazda Biante is 3000 units a month.

Mazda Biante Mini Van
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2009 Mazda3 Axela



Mazda Axela revision details had been released by Mazda. Mazda Axela is known as Mazda3 in non-Japanese markets. All models of 2009 Mazda3 Axela including the four-door 2009 Mazda3 Axela, five-door 2009 Mazda3 Axela and Mazdaspeed Axela featuring fresh improvements. Starting at 1,510,750 yen, the new 2009 Mazda3 Axela goes on sale in Japan today.

2009 Mazda3 Axela

Press Release
Refined Mazda Axela Goes on Sale in Japan

Mazda Motor Corporation has released updated versions of the Mazda Axela sports compact in Japan. Known as the Mazda3 in overseas markets, the Mazda Axela has earned high praise both in Japan and abroad. All models in the range – including the four-door 2009 Mazda3 Axela, five-door 2009 Mazda3 Axela Sport and Mazdaspeed 2009 Mazda3 Axela – feature fresh improvements and are available from today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. Two new special edition versions of the 2009 Mazda3 Axela Sport, the 23HS and 20HS, which come outfitted with equipment to enhance their sporty pedigree, also go on sale from today.

Exterior design modifications such as chrome door handles and expanded use of black molding on the rear bumper enlivens the 2009 Mazda3 Axela’s appearance.*1 Interior quality has also been enhanced with the addition of piano black parts*2 on the center panel, power window switch bezels and other areas, and chrome parts for some levers and buttons. Reduced cabin noise and higher comfort levels have been achieved through the increased use of sound absorbent materials.

The 2009 Mazda3 Axela 20E model grade is a new addition to the range. It offers enhanced quality and comfort thanks to exclusive sand-beige combination Alcantara®*3 seat covers with genuine leather trim, a leather-wrapped steering wheel and shift knob, blackout meters and other sporty, well-crafted extras as standard equipment.

The special editions 2009 Mazda3 Axela Sport 23HS and 20HS come with a full complement of sports equipment including 17-inch reflective aluminum wheels, exclusive aluminum pedals, a floating rear roof spoiler and a BOSE® sound system.*4 These models also come with black Alcantara® and genuine leather combination seat covers and Alcantara® door trim.

Manufacturer’s suggested retail prices vary from 1,510,750 to 2,070,000 yen for the 2009 Mazda3 Axela and from 1,510,750 to 2,410,000 for the 2009 Mazda3 Axela Sport (each price includes consumption tax).

1. Standard equipment on the 2009 Mazda3 Axela Sport 23S and 20S grades.
2. Standard equipment on the 2009 Mazda3 Axela 20S and 20E, 2009 Mazda3 Axela Sport 23S and 20S, and Mazdaspeed 2009 Mazda3 Axela.
3. ALCANTARA® is a registered trademark of Alcantara S.p.A.
4. Standard equipment on the 23HS. Available as a factory-installed option on the 20HS.

Main features of the refined Mazda Axela

Exterior
- Expanded use of black molding on the rear bumper which creates a stronger sense of sportiness [2009 Mazda3 Axela Sport 23S & 20S]
- Chrome outer door handles (previously colored to match the vehicle exterior) [2009 Mazda3 Axela 20S, 2009 Mazda3 Axela Sport 23S & 20S]
- Newly-added roof spoiler [standard on 2009 Mazda3 Axela Sport 20C, optional on 15C]
- Dark tinted glass (rear door, rear quarter and liftgate windows) [2009 Mazda3 Axela Sport 20S & 20C]
- 17-inch reflective aluminum wheels and 205/50R17 89V tires [2009 Mazda3 Axela Sport 23S]

Interior
The following equipment now comes as standard:

- Piano black panels (center panel, instrument panel side garnish, steering wheel switch bezels and power window switch bezels) [2009 Mazda3 Axela 20S & 20E, 2009 Mazda3 Axela Sport 23S & 20S, Mazdaspeed 2009 Mazda3 Axela]
- Chrome inner door handles and parking brake lever button [all grades except 15F]
- Driver and passenger seat vanity mirrors (with light) [2009 Mazda3 Axela 20S & 20E, 2009 Mazda3 Axela Sport 23S, 20S & 20C, Mazdaspeed 2009 Mazda3 Axela]
- Advanced keyless entry and engine starter system

Body and Chassis
To complement the high grade features, a bonnet insulator to reduce engine noise, as well as sound absorbent material in the doors and floor have been newly added for a quieter cabin. Additionally, the 2009 Mazda3 Axela Sport 23S features an enlarged floor tunnel member and retuned dampers for improved stability.

Body colors
Two new body colors, Metropolitan Grey Mica and Copper Red Mica, have been added to the body color lineup for the Mazda 2009 Mazda3 Axela, making a total of nine available colors. As well as the existing True Red, the Mazdaspeed 2009 Mazda3 Axela now also offers Crystal White Pearl Mica, Metropolitan Grey Mica and Stormy Blue Mica for a total range of four colors.

Main features of the new 2009 Mazda3 Axela 20E model grade

In addition to the equipment listed above, the following items are standard:
- Sand-beige combination Alcantara® seat covers with genuine leather side trim and matching door trim enhance the high quality feel of the interior
- Leather-wrapped steering wheel and shift knob
- Blackout meters. (The dials and center console have blue indirect lighting.)
- Advanced keyless entry and engine starter system

Main features of the special edition Mazda Axela 23HS and 20HS

Base models
2009 Mazda3 Axela Sport 23S (FWD model with five-speed automatic transmission and 2.3-liter DOHC engine) and 20S (FWD model with five-speed automatic transmission and 2.0-liter DOHC engine)

Special equipment
Exterior

- 17-inch reflective aluminum wheels with 205/50R17 89V tires
- Floating rear roof spoiler (as featured on the Mazdaspeed 2009 Mazda3 Axela)
- Discharge headlights and water repellent coating (windshield, front door windows and door mirrors)

Interior
- Black Alcantara® and genuine leather combination seat covers and Alcantara® door trim
- Custom aluminum pedals
- Stainless steel scuff plates (front)
- Advanced keyless entry and engine starter system
- BOSE® sound system [special equipment on the 23HS, available as a factory-installed option on the 20HS]
Includes an MP3 player and a seven-speaker system, including a 5.25-inch subwoofer, for dynamic sound.

Body colors
Both models are available in Velocity Red Mica and Stormy Blue Mica.

4EC-AT and 5EC-AT are electronically controlled automatic transmissions (all grades except for the 20F have Activematic versions).
- A separate recycling fee is necessary in addition to the manufacturer’s suggested retail prices listed above. The fee is 11,730 yen for Mazda 2009 Mazda3 Axela grades (12,300 yen if the curtain and front side SRS air bag system is selected as a factory-installed option), and 11,860 yen for 2009 Mazda3 Axela Sport grades and the Mazdaspeed 2009 Mazda3 Axela (12,430 yen if the curtain and front side SRS airbags system is selected as a factory-installed option).
- If the special body color, Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).

A separate recycling fee of 11,860 yen is necessary in addition to the manufacturer’s suggested retail prices listed above.
- If the BOSE® sound system is selected as a factory-installed option for the 20HS, the price increases by 68,250 yen (tax included).

2009 Mazda3 Axela




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