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HUMMER H3 for Ladies



The last advertising campaign for the HUMMER H3 moves away from the usual market and targets the ladies segment. The HUMMER H3 wants to attract more of the fairer sex by getting painted in 10 spectacular custom colors from Tough Cookie Lilac to Side Kick Pink.
Considering that the ‘J’ factor is usually high among women, […]

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Can Alli be what it claims for Weight Loss?



With its claim to be the only FDA approved over the counter weight loss drug, Alli is marketing itself to those who want to work to lose weight, but could use a boost. Perhaps the most refreshing thing about this drug, and its ensuing PR, is that it doesn’t claim to help you lose 500% […]

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